The Brief

Nestled on the Pohutukawa Coast, just 40 minutes from Auckland, Formosa Golf Resort is a heritage-rich, 170-hectare resort known for its championship golf course designed by Sir Bob Charles. Despite its prestige and sweeping views over Waiheke, Rangitoto, and the Coromandel, its brand felt outdated and disconnected from the experience it offered. The client needed a refreshed identity that matched the calibre of the resort, bringing together its natural beauty, history and hospitality offering in a unified system.

The Approach

The strategy was built around reconnecting the brand to its environment. We focused on creating a calm, confident and premium identity that could live across a wide range of touchpoints, from digital to signage to printed materials.

The Result

The refreshed brand elevates Formosa’s visual presence, re-establishing it as a premier golf destination. It now communicates with clarity and calm, offering a cohesive guest experience that reflects the natural surroundings and resort’s aspirations for the future. Internally, the brand has helped align communications and marketing efforts across the team.