Function, guided by form.

The Brief

Takumi Studio is a boutique ceramic and craft studio based in Melbourne, led by a duo of makers with a reverence for form, texture, and quiet utility.

By the time they approached me, their third year of steady growth had outpaced their brand. Word-of-mouth was strong. Stockists were reaching out. But their identity, their digital storefront, packaging, and printed matter, felt flat compared to the depth of their practice.

They needed a brand system as tactile, intentional, and enduring as the objects they create.

The Strategy

I repositioned Takumi Studio as a mastery-led, material-first craft practice. Less about objects. More about the quiet dialogue between hand, earth, and form.

Positioning:
“Objects of presence. Made to endure.”

Differentiation:
Takumi doesn’t chase trends, they shape form from tradition and intention.
Every piece carries weight: literal and cultural.

Audience clarity:
Discerning collectors and design-conscious homeowners
Stockists and curators seeking enduring, story-rich work

The voice became stripped-back and deliberate, every word purposeful, every touchpoint considered. Less marketing. More meaning.

The Result

Enquiries from aligned stockists rose by 40%

Direct-to-customer sales increased, with customers referencing the story and clarity of the new brand as a key influence

"It finally feels like we’re showing up as who we are, not just what we make. The brand speaks for us, even when we’re silent." - Aiko, Managing Director