A nostalgic brand identity for a modern Melbourne café

The Brief

Leila Eatery is a cosy café in central Melbourne, offering quality coffee, fresh pastries, and wholesome meals. The goal of the project was to create a distinct brand identity that reflects its welcoming and community-focused atmosphere.

The Approach

We aimed to encapsulate the essence of Leila Eatery by blending clean, modern aesthetics with retro touches. The branding approach focused on creating a warm and inviting atmosphere that resonates with the café's clientele.

• Logo Design
  The logo features handcrafted typography and a minimalist design, reinforcing the café’s approachable and high-quality ethos. This design choice ensures versatility across various applications, from signage to packaging.

• Colour Palette and Typography
  A warm colour palette of beige, red, and light blue was selected to evoke comfort and authenticity. Complemented by clean, contemporary typography, the visual identity maintains clarity and sophistication.

• Wayfinding and Signage
  We developed a cohesive wayfinding system that guides patrons seamlessly through the café space. The signage integrates the brand's visual elements, enhancing the overall customer experience.

The Result

The revitalised brand identity has successfully positioned Leila Eatery as a welcoming and community-centric café. The cohesive visual language across all touchpoints has strengthened brand recognition and fostered a loyal customer base.