Celebrating Aotearoa’s Creatives

The Brief

"Naturally Connected" is a vibrant celebration uniting artists, designers, and creatives from across Aotearoa. The event features immersive exhibitions, interactive installations, and innovative showcases, highlighting the rich diversity within our creative community.

The Approach

We aimed to encapsulate the essence of this celebration by developing a cohesive visual identity that reflects the event's dynamic and inclusive nature.

• Creative Direction
  We curated a visual narrative that intertwines the diverse artistic expressions, ensuring each element resonates with the overarching theme of unity and creativity.
  

• Editorial Design
  The editorial components were crafted to guide attendees through the event's multifaceted experiences, providing context and enhancing engagement.

The Result

The cohesive visual identity and editorial design elevated the event's presence, fostering a sense of community and appreciation for Aotearoa's creative talents.