Creative Direction
Logo Design
Stationary
Wayfinding

Elevating a trusted brokerage with a cohesive brand identity

The Brief

New Zealand Business Brokers, a premier business brokerage firm, sought to revitalise its brand identity to better reflect its reputation for excellence and to enhance the prominence of its sub-brands in a competitive industry. The objective was to develop a cohesive visual system that aligns with the company's values and appeals to a diverse clientele.

The Approach

We embarked on a comprehensive rebranding initiative, focusing on creating a modern and professional visual identity that resonates with both buyers and sellers. The strategy encompassed logo design, stationery, and wayfinding, ensuring consistency across all touchpoints.

• Logo Design
  The new logo features a stylised circular motif, symbolising connection and continuity, reflecting the firm's role in facilitating successful business transitions. The design conveys professionalism and trustworthiness, aligning with the company's core values.

• Colour Palette and Typography
  A sophisticated colour palette of navy blue and gold was selected to evoke a sense of stability and prestige. Complemented by clean, sans-serif typography, the visual identity maintains clarity and modernity, enhancing readability across various mediums.

• Stationery and Wayfinding
  We developed a suite of branded stationery and wayfinding solutions, incorporating the new visual elements to ensure a seamless and professional experience for clients and stakeholders alike.

The Result

The refreshed brand identity has successfully repositioned New Zealand Business Brokers as a contemporary and reliable partner in the business brokerage landscape. The cohesive visual language across all platforms has strengthened brand recognition and reinforced the company's commitment to excellence.